With the development of economic globalization , especially with china ’ s accession to wto , it comes to a very crucial time for chinese apparels companies to conduct a transformation strategy in value chain , from manufacture to r & d and marketing 随着全球经济一体化的发展，特别是中国加入世贸组织所带来的机遇与挑战，中国的服装业发展到了必须进行价值链战略转型的关键时刻。
Evergreen mr nicholas nude models going for the monsoon apparel companies making announcements of the latest quarter spring and summer , and this is a creative advertising drawn from the birth of venus venus story - - in greek and roman mythology , venus is the birth of the sea foam 当红的模特朱迪?基德全裸上阵为季风服饰公司拍最新一季春夏宣传片，这次的广告创意取材自爱神维纳斯的诞生故事? ?在希腊罗马神话里，维纳斯是诞生在海上的泡沫中。
Today quiksilver glorious sun jv . , the world s leading youth apparel company , announced the launch of china s first professional skateboard team the quiksilver china skateteam during ispo 2006 at the shanghai exhibition centre 二零零六年三月十六日，作为2006年ispo的重要环节之一，世界顶级青少年服装公司，旭日极速联营有限公司quiksilver glorious sun jv limited在上海浦东新国际展览中心举办了中国第一支专业滑板队“ quiksilver中国滑板队”的媒体见面会。
The research takes the lead in combining the domestic apparel marketing theory and domestic climate environment . from the particular angle of view , the paper not only qualitatively but also quantificational analyzed the apparel sell data related with climate . furthermore , the paper also offered a great deal of valuable climate material for domestic apparel companies and researchers 本研究率先将服装市场营销理论与国内复杂多样的气候背景紧密相连，从气候因素这一特定的视角，对目前国内服装市场营销理论进行探讨和完善；在定性分析的基础上，对服装企业具体的销售数据和当地、当时的具体天气状况进行定量的相关性分析，从而得到若干具有实际操作意义的结论；基于服务服装营销实务的考虑，本研究整理、罗列了大量丰富的与服装营销相关的气候资料以供参考。
The author puts forward some suggestions to china ’ s apparels firms about how to accomplish such transformational strategy just as follows : 1 ) work must be done on one principle , that is , it is of paramount importance for chinese apparels companies to build a brand name ; 2 ) efforts must be given for recruitment and training of outstanding apparels designers ; 3 ) it should emphasize on how to set up sales channels and to operate marketing terminals ; 4 ) government department and agencies ought to provide strong and ample support to chinese apparels companies , enabling them to establish globally competitive advantages 第三章是本文的重点，笔者结合杉杉、雅戈尔、美特斯邦威等服装企业的转型案例，提出了中国服装业的长远转型战略和现今的应对策略，即从一切以品牌为中心开展工作、培养优秀设计师、通路建设、政府支持四方面入手，来打造中国服装业的长远竞争优势。
This thesis systematically analyzes the history and current circumstances of chinese apparels companies in conjunction with three typical cases of transformation in value chain made by chinese apparels companies , and makes some suggestions to all china ’ s apparels firms . this paper is consisted of three chapters 本文结合中国服装业的历史、现状，以及几个进行价值链转型的典型服装企业案例，对中国服装业的价值链战略转型进行了粗浅的分析，并提出了相应的对策与建议。
Shanghai , march 16 , 2006 today quiksilver glorious sun jv . , the world s leading youth apparel company , announced the launch of china s first professional skateboard team the quiksilver china skateteam during ispo 2006 at the shanghai exhibition centre 二零零六年三月十六日，作为2006年ispo的重要环节之一，世界顶级青少年服装公司，旭日极速联营有限公司quiksilver glorious sun jv limited在上海浦东新国际展览中心举办了中国第一支专业滑板队“ quiksilver中国滑板队”的媒体见面会。
Summarized present experience of domestic apparel companies , the paper comprehensively and thoroughly discussed the cross realm of climate science and apparel marketing science . all of this was under domestic complex climate environment . through the research , we acquired some valuable production for apparel brands " future development 本研究将服装营销置于气候这一特定平台上进行分析与探讨，在总结以往服装营销理论与实践相关成果的基础上，结合国内特定的气候背景，全面深入地对服装营销与气候学的交叉领域进行研究与探索，以期获得若干有价值、并能指导服装品牌公司未来发展的研究成果。
Although since 1994 , china becomes the largest country of import & export apparels business , and is honored “ world apparels manufacture centre ’ , there ’ re great disadvantages of chinese apparels companies , such as lack of world famous brands , decreasing export unit price , facing fierce competition of other countries , and increasing export barriers , etc . 中国的服装历史悠久、服饰文化灿烂独特，对世界其他国家影响甚远。当今中国的服装业为我国赢得了“世界服装生产中心”的盛誉，中国加入世贸也为服装业带来巨大的机遇与风险。然而，中国的服装业仍存在着诸如服装品牌优势非常薄弱等很多问题。
